Thursday, August 21, 2014

Coca-Cola: The OFW Project

Coca-Cola is known for sharing happiness to others. This year, they have decided to share happiness to other through OFWs. There are many Overseas Filipino Workers that tried their luck abroad and sacrificed their own happiness for the future of their family. That is why Coca-Cola chose 3 OFWs to let their family bond with them by sending them to Philippines. Each of them has their own stories to tell. 

The first one is Joe Marie Ballon. He is a X-ray Technologist. He cannot go home to the Philippines because his father got sick and is almost blind so instead of using the money for travel, he sends it to his family here in the Philippines for his father's treatment. His relatives were all surprised when he showed up in their family lunch. It was sad because he only wish to come home before his father completely loses his sight.

Second, her name is Leonie Villanueva. She's a caregiver. She cannot travel home because her family is only depending on her especially her children. She said that winter season is always the hardest because she need to travel even though it is cold. When she got home, her daughter was surprised because they were not expecting her to come home during Christmas.

Lastly, his name is Joey Doble. He is a babysitter abroad. He haven't gone home for 11 years already. He left his 1 year old son here in the Philippines. He first went to his son's school to visit him. He was already 12 years old. It was sad because 11 years of sacrifice in order to let their children have a bright future ahead. He also bought a wedding ring for his wife because he haven't gotten his wife a nice wedding ring ever since their marriage. 

I was happy because even though Coca-Cola is known through sharing happiness through a bottle of sodas yet they managed to share happiness through send the OFWs home to their families. People might not believe in this commercial because they believe that it is all for publicity. This message was being sent as a wake-up call to others who have their families with them right now. Families of the OFWs suffer because one of them must live in order for them to sustain their needs. Open Happiness, Open Coca-Cola!

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